About

Visuals that
move people.

D'arce Media is building an out-of-home advertising network across Nigeria. We install and run screens at partner venues at no cost to them, sell the advertising, and share the profit.

How we grow

Dense first.
Then wide.

We build one city properly before moving to the next: anchor venues, a proven installation process and real advertiser relationships, starting in Abuja.

Each venue we sign becomes a reference for the next, and every new screen adds reach for our advertisers. The network grows on what it earns.

The market

The loudest
channel left.

Most Nigerian out-of-home is still static and analogue, while brands want flexible, measurable placements. That gap is what we're built for.

$155M→$226M

Nigeria's out-of-home and digital out-of-home market, 2025 to 2031.

Mordor Intelligence, 2026 ↗
41%

Yearly growth in OOH investment 2021–25. The fastest of any above-the-line channel.

mediaReach OMD, Top Trends 2026 ↗
4.2M

People in metro Abuja in 2025, up 4.6% on the year before.

UN World Urbanization Prospects ↗
Founders

The team.

Engineers by training, running both D'arce Media and D'arce Systems.

AK

Ahmed Kere-Ahmed

Co-founder. BEng and MEng, Mechanical & Automotive Engineering.

FU

Farid Ahmed Umar

Co-founder. BSc, Cybersecurity & Computing.

One group.
Two companies.