Transparent LED · Retail Advertising
D'arce Media installs, operates, and maintains transparent LED display screens across high-footfall retail environments in the UK and internationally — at no cost or operational risk to property partners.
Transparent LED — retail glass installation
How it works
D'arce Media handles every aspect of the operation. Property partners simply provide glass access and receive a share of the revenue generated.
We identify suitable glass surfaces within your scheme — atria, entrance lobbies, anchor corridors — and produce a placement plan for your approval.
D'arce Media funds and manages full installation of transparent LED panels. No structural work, no capital outlay, no disruption to trading.
We sell advertising slots to brands and agencies. All creative content is subject to your brand standards and content approval process.
Advertising revenue is split between D'arce Media and your property under a fixed agreement. You receive recurring income from existing glass assets.
Why partner with us
We are introducing a format that is genuinely new to UK retail environments — transparent advertising that integrates with architecture rather than competing with it.
D'arce Media funds the full installation, hardware, and ongoing maintenance. There is no capital expenditure required from your team at any stage.
Transparent LED panels maintain 70–85% light transmission. Natural light, sightlines, and the visual aesthetic of the space are preserved throughout.
All advertising content and brand placements require your prior approval. We operate within your centre guidelines, tenant considerations, and UK advertising standards.
Once live, screens generate continuous advertising revenue shared with your property. No one-off payment — a genuine long-term income stream from glass you already own.
Our markets
Our approach is consistent across every market: premium retail environments, revenue-share partnerships, and fully managed operations. We are currently active in the UK with international expansion underway.
United Kingdom
We are actively approaching premium shopping centres and leisure destinations across the UK to establish our first pilot installations. Our model has been designed specifically to meet the requirements of UK property groups and major REITs.
Beyond the UK, we are developing partnerships across high-growth international markets. Rapidly expanding retail infrastructure, strong brand advertising demand, and the near-absence of premium transparent digital formats create significant first-mover conditions.
Partnership structure
A straightforward three-party model. Property partners provide glass access. D'arce Media handles everything else.
Provides approved glass locations within the scheme. Receives revenue share. Retains full content approval rights.
Installs, operates, and maintains screens. Sells advertising. Manages content scheduling. Shares revenue with partners.
Brands and agencies purchasing premium digital advertising in high-footfall retail environments.
Capital required from partner
£0 — fully funded by D'arce Media
Operational responsibility
None — managed entirely by D'arce Media
Content control
Full approval rights retained by partner
Founders
Co-Founder
Co-Founder
Contact
We are currently seeking property partners for our UK pilot programme and international expansion. If you manage a retail or leisure scheme and would like to explore a partnership, we welcome your enquiry.
